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November 27, 2012 | Comments : 0 Recommended this article: (0)

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Zillow Inc. (Z - Snapshot Report) announced an agreement to acquire HotPads – a rental and real estate search site. The purchase consideration of this deal, which amounts to $16 million, will be paid in cash. The acquisition is projected to close by year end, subject to customary closing conditions.

San Francisco-based HotPads is a reputable real estate website and also has five mobile applications for smartphones. The company was launched in 2005 and currently has 19 employees. The company will be merged into the Zillow Rental Network after the acquisition and will continue to operate from San Francisco.

HotPads has significant web traffic, which will substantially boost Zillow’s prospective clientele. The site recorded about 2.8 million visitors in October 2012, of which almost 70% viewed listings for homes or apartments available for renting. Thus, the acquisition is expected to boost Zillow’s rental business.

Moreover, HotPads caters primarily to the younger population, who are at the starting-point of their real estate life cycle. Thus, the acquisition will make Zillow more appealing to this client base. Moreover, HotPads’ engineering team is well-versed with the online search habits of clients, which should help Zillow attract more clients.

Both the above-mentioned companies share the goal of providing people with adequate means and information to hunt for a suitable home. Toward this aim, Zillow is trying to enhance its rental offerings. Apart from HotPads, the company has acquired various other entities to widen its portfolio of marketing and business services for local professionals.

Earlier this month, Zillow announced its plans to acquire Mortech Inc. – a company that offers software tools required in the mortgage industry. Last month, the company purchased internet and phone-based shopping platform – Buyfolio. Before that, in June, Zillow purchased RentJuice, which formed the basis for the creation of Zillow Rentals.

Apart from inorganic growth, Zillow also tries to innovate and offer new services to its customers. For instance, the company launched a free marketplace and product suite for rental professionals last month. The product offering includes listing on the Zillow Rental Network, which is the largest web-based rental network.

Zillow currently carries a Zacks #3 Rank (short-term Hold). We maintain a long-term Neutral recommendation on the stock. Peer Market Leader Inc. (LEDR - Snapshot Report) also carries a Zacks #3 Rank.

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Real Estate Website Mockup | Graphic Design | User Interface / IA

Project Description:
Hello Freelancers,
I need a 3 page mock-up (Home Page + 2 Child pages) of a real estate website that is aligned to our primary business of a Builder & Developer of Residential and Commercial properties. Need someone who can work with me to understand the requirements, and come up with a concrete and professional design with excellent color combinations of the future state look and feel.
I have few examples of other websites for real-estate and development that I can provide to convey the idea. He should also do research on the websites of other major real-estate players in India like http://www.total-environment.com/
http://www.unitechgroup.com/
etc.

I JUST NEED THE MOCKUP AS OF NOW.

Once this mockup is done satisfactorily, I will award the contract for building the whole website. Furthermore, I also need websites for my other firms in coming few months, so looking out some quality work and longer working relationship.
But for now, I just need this mockup.

Looking forward to hear from you. Kindly let me know your previous work in similar domain as well.

Thanks
Raghu

Skills required:
Graphic Design, User Interface / IA, Website Design

View the original article here

Real Estate Website Promotion is Easy | Start Up

You are a Real Estate agent, real estate broker, or real estate web advertising for your business, you know how important it was to provide a real service. Local national and international real estate information on the Internet in search of a large number of people simply can not be ignored.

In the field of search engine marketing experts allocated a part of – at the same time you understand the best real estate advertising on the internet, master even the most difficult cost to buy, or perhaps the most mysterious.

Most doctors are very specialized skills, such as search engine marketing experts as mysterious and difficult to master in their field who do not have a fixed interest rate. But, in fact, is not that mysterious. No one in the local market will be able to dominate the search engines. Take it for a bit, and some hard work is all public knowledge.

Contact your real estate website to get a good position and principles are very simple and straightforward. They apply to any website, search engine marketing and real estate websites, it’s actually very easy to implement these policies, the same policies. Many real estate agents simply do not understand their work properly, because the local real estate searches in the search engines as well have given up trying to score.

But think about it for a minute. You “Real estate Phoenix” or “Banff real estate” or “Halifax real estate” or “Fort Lauderdale Real Estate” for Google in search, allowing you to page a week for the same real estate agent or agents when a week later, they How do I? What’s the magic formula they use real estate advertising on the website, or they have paid to the highest level?

Now before you answer that question, how did you know that Google assigns different websites, you can ask for this position. They have a computer online – pull names from a hat and a big? A few insiders know about their secret use of the rules?Of course not. Google in particular – in all the major search engines, whether it’s valid and what they are looking for. You “Real estate Phoenix” or “Real Estate Ottawa,” a term well-made if, in fact, you have to do all the planning for the Phoenix (or Ottawa) about the good information on your site, build your home page to focus on is the search path.

Search engines like content carefully. It has been shown that the term should be high on your site, the search for “real estate Phoenix” If you have a lot of content they consider appropriate.
That is fair enough. Real estate agents are market-focused than about Streat below and all relevant information is available, then you are chasing, you must have come up in the search engine rankings. This does not mean it?

That does not mean that you should not try. This simply means that you have to be patient and work hard. A closer look at his site and refocusing on your site by creating interesting and valuable content, and balance. Attention: The name of the game. By offering a variety of things that you can provide a specialist, “Calgary Real Estate” on the “expert,” it crystal clear.

View the original article here

New Treads in Real Estate Website Designs Middle East

8 things that make the latest generation of real estate website designs stand head-and-shoulders above their 2008 antecedents.

The business of real estate is changing and so too is the technology used by agencies to get their message across to clients and prospects. This is particularly true for real estate websites, which have seen significantly improved over the previous years.

Unlike the website of the 2008 era, the new real estate websites are focused on usability and user experience. The cutting edge sites aren’t filled with “happy talk”, benefit-laden statements or blinking Flash advertisements, instead they are geared towards initiating a dialogue with visitors, and gaining their trust by addressing their needs and demands. Such sites speak honestly and directly to their audience and are winning big.

Although different in their approach and marketing techniques, most real estate website designs in the Middle East use some common tricks to stay in the game. These include:

Sites like Bhomes, Allsopp & Allsopp and Palma-re are designed with an end-user in mind. Faster loading times, bespoke property search features, detailed property listing, and candid overviews of services are hallmarks of this new approach.

Instead of bombarding clients and prospects with regional property information, most new websites are skewed towards a particular locality or geographic location. This focus is critical, as it tends to give credibility to a website.

Search engine optimization (SEO) has become an indispensable tool for online success. Apart from being fine-tuned for SEO, the latest websites also flaunt a news blog. These blogs are used not only to market services but to keep clients and prospects informed on real estate trends, best places to invest, open houses and special offers. Blogs are also used to supplement and boost an agency’s social media presence.

Unlike older designs, the latest real estate websites are laced with visible “Calls of Action”. Clients and prospects are encouraged to seek additional information or clarification about what’s available, and spend as much time on the site as possible. As per research, agencies spend a disproportionately high volume of work hours to design and develop sites that offer quick and hassle-free navigation.

It is observed that most agencies have rejected template websites in favour of bespoke designs. Most realtors willingly spend exorbitant sums to develop websites that stand out from the rest and offer services in the manner that best suits the brand image.

Most new real state sites are built on ASP.NET or PHP, and use powerful WCMS platforms such as: DotNetNuke, WordPress, Drupal and Joomla! to stay fresh and updated; a far cry from previous generations of designs.

Social media is a reality very few estate agencies can ignore. The latest generation of real estate sites offer wider integration with social platforms like Facebook and Twitter, and even use Youtube videos for promotion and marketing.

Another facet of post-2008 real estate website design is increased accessibility across a myriad of mediums, especially across smart-phones and tablet PCs. This fact is commonly referred to as “responsive web design”.

Below are a few examples of best practices in real estate web design in the Middle East:

Johnny Huntington is a Managing Director of Traffic, a reputable web agency in Dubai, UAE which specialized in real estate website designs and have successfully develop a number of real estate websites for the Middle East realtors. You can follow Traffic @trafficsqwalk on Twitter.

View the original article here

New Treads in Real Estate Website Designs Middle East

8 things that make the latest generation of real estate website designs stand head-and-shoulders above their 2008 antecedents.

The business of real estate is changing and so too is the technology used by agencies to get their message across to clients and prospects. This is particularly true for real estate websites, which have seen significantly improved over the previous years.

Unlike the website of the 2008 era, the new real estate websites are focused on usability and user experience. The cutting edge sites aren’t filled with “happy talk”, benefit-laden statements or blinking Flash advertisements, instead they are geared towards initiating a dialogue with visitors, and gaining their trust by addressing their needs and demands. Such sites speak honestly and directly to their audience and are winning big.

Although different in their approach and marketing techniques, most real estate website designs in the Middle East use some common tricks to stay in the game. These include:

Sites like Bhomes, Allsopp & Allsopp and Palma-re are designed with an end-user in mind. Faster loading times, bespoke property search features, detailed property listing, and candid overviews of services are hallmarks of this new approach.

Instead of bombarding clients and prospects with regional property information, most new websites are skewed towards a particular locality or geographic location. This focus is critical, as it tends to give credibility to a website.

Search engine optimization (SEO) has become an indispensable tool for online success. Apart from being fine-tuned for SEO, the latest websites also flaunt a news blog. These blogs are used not only to market services but to keep clients and prospects informed on real estate trends, best places to invest, open houses and special offers. Blogs are also used to supplement and boost an agency’s social media presence.

Unlike older designs, the latest real estate websites are laced with visible “Calls of Action”. Clients and prospects are encouraged to seek additional information or clarification about what’s available, and spend as much time on the site as possible. As per research, agencies spend a disproportionately high volume of work hours to design and develop sites that offer quick and hassle-free navigation.

It is observed that most agencies have rejected template websites in favour of bespoke designs. Most realtors willingly spend exorbitant sums to develop websites that stand out from the rest and offer services in the manner that best suits the brand image.

Most new real state sites are built on ASP.NET or PHP, and use powerful WCMS platforms such as: DotNetNuke, WordPress, Drupal and Joomla! to stay fresh and updated; a far cry from previous generations of designs.

Social media is a reality very few estate agencies can ignore. The latest generation of real estate sites offer wider integration with social platforms like Facebook and Twitter, and even use Youtube videos for promotion and marketing.

Another facet of post-2008 real estate website design is increased accessibility across a myriad of mediums, especially across smart-phones and tablet PCs. This fact is commonly referred to as “responsive web design”.

Below are a few examples of best practices in real estate web design in the Middle East:

Johnny Huntington is a Managing Director of Traffic, a reputable web agency in Dubai, UAE which specialized in real estate website designs and have successfully develop a number of real estate websites for the Middle East realtors. You can follow Traffic @trafficsqwalk on Twitter.

View the original article here