Step One: Keyword Research
It all begins with words typed into the Google search box.
*Buyers *Seller *Renters *Investors
Real Estate keyword research is one of the most important, valuable, and high return activities in the real estate marketing field. Ranking for the “right” real estate keywords can make or break your website. Through the detective work of puzzling out your local market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your clients as a whole.
It’s not always about getting visitors to your site, but about getting the right kind of visitors.
Where do we get all of this knowledge about keyword demand?
Google Adwords’ Keyword Tool
Wordtracker’s Free Basic Keyword Demand
Microsoft Advertising Intelligence
Step Two – Content Creation
Good SEO content has four primary characteristics:
Offers useful information presented in an engaging format to human readersBoosts search engine rankingsAttracts links from other sitesCompels website surfers to actWrite about things people care about. What are they looking for and what do they need? What questions might they be asking?
Some content ideas you might want to write about:
New neighborhoods or communities being builtStories of community or neighborhood revivalHome-buying assistance grants available in your areaNew businesses that might be opening upTips for staging or increasing curb appealWe’ll add steps 3,4 and 5 on the upcoming posts 
. We don’t mind sharing our insight with our VIP Realtors nor our competition.
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